Detroit Free Press
Lincoln Motor Co. is taking luxury to an unprecedented level by replacing the white noise of routine driver alerts with symphony music in the upcoming Aviator SUV.
“I haven’t heard of this before,” said Professor Timothy D. Taylor, a UCLA-based author of “The Sounds of Capitalism: Advertising, Music and the Conquest of Culture.”
These soothing chime sounds, recorded by Detroit Symphony Orchestra musicians, will be played for about 25 vehicle features, including an open fuel door alert and unfastened seat belts. The musical combinations blend percussion, violin and viola.
“We thought, ‘What if you could redesign your whole soundscape, so it feels more luxurious and just elevates your ride?’ We wanted this to be your sanctuary,” said Jennifer Prescott, the Lincoln vehicle harmony supervisor, who oversees a team of 11 other engineers. “The material cars play is not very rich; it’s just dings and beeps. And we didn’t want to hire a company that hires musicians to brand companies. We wanted the world-class musicians who bring an authentic feel.”